This assignment aims to design a fresh logo for a fashion firm or update an existing one. The main inspiration for this project came from well-known fashion houses like Louis Vuitton and Gucci. The designer’s interest in remodeling and housing will also greatly influence the logo’s idea and components. The project’s preliminary processes, including research and brainstorming to set the stage for the logo design, are described in this report. The initial research step gets information from the fashion industry and the trademarks of existing fashion brands. Two well-known fashion houses that inspire are Gucci and Louis Vuitton. We see several recurring components that help these logos be recognizable and memorable. These components include eye-catching typography, the use of classic hues, and recognizable emblems or monograms. Additionally, it is critical to comprehend the fashion business, its target market, and current trends. This information will aid in matching the logo design to the identity and values of the company. Given the changing nature of the fashion industry, it is critical to keep up with current fashion trends and consumer preferences.
To develop ideas for the logo project, a 15-minute brainstorming session was held. The goal was to explore several ideas and topics that may be used in the logo design. Several important issues were discussed at this session, including: What moods or thoughts should the logo evoke? The objective is to develop a logo that appeals to the intended market. How might the designer’s passion for remodeling and homes be incorporated into the logo? The brand’s identity might become more distinctive thanks to this personal touch. Would it be possible to use particular icons or symbols related to fashion or hobbies? Symbols may convey strong meanings. What visual language should the logo represent? Should it appear different and unique or current and classic? The brainstorming exercise produced concepts and terms connected to housing, fashion, emotions, and aesthetics. These concepts will be a creative jumping-off point for the logo design procedure.
After the brainstorming session, all of the ideas that were created were carefully examined. The designer underlined phrases and ideas that spoke to him or her personally and had special significance. These highlighted components will be the primary ideas to further explore in the logo design (Luffarelli et al., 2019). The highlighted themes were combined with the most significant and pertinent ideas to generate a more streamlined list. The stages of logo design that follow are based on this list. Residential properties, property development, and real estate development agency were among the words on the trimmed list. This report concludes the first research and idea-generation stage of the fashion brand logo design project. A distinct approach has been formed, influenced by personal interests in homes, remodeling, and fashion heavyweights like Gucci and Louis Vuitton. The project’s logo design will be conceptualized, tested, and implemented. It will be crucial to transform the emphasized and honed thoughts into a visually arresting and significant logo that captures the brand’s identity and connects with its target market(Kaur & Kaur, 2019). The house below is a sample of the initial logo that will be modified later.
References
Kaur, H., & Kaur, K. (2019). Connecting the dots between brand logo and brand image. Asia-Pacific Journal of Business Administration, 11(1), 68–87.
Luffarelli, J., Stamatogiannakis, A., & Yang, H. (2019). The visual asymmetry effect: An interplay of logo design and brand personality on brand equity. Journal of Marketing Research, 56(1), 89–103.
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